A builder who coaches.
I use technology and systems thinking to turn the coaching method into something you can run on yourself.
The story.
I'm a builder who coaches. Fifteen years building and running companies (BCG, a Harvard MBA, CEO of a product used by three million people), then trained as a coach (104 hours of ICF-accredited coach training) and studied the psychology and neuroscience of mental health at King's College London.
I didn't invent a method. Coaches already know how to move people: the questions taught in ICF-accredited coaching, the tools of CBT and ACT. What was missing was access. So I built what I know how to build: technology that helps you understand the method, ask the right questions, and practice it on your own life. The AI never gives you the answer; it helps you reach your own. I've worked this way with more than 200 people around the world, and I believe self-coaching isn't the whole toolkit. It's what makes everything else you bring to it work better.
"I had the BCG training, the Harvard MBA, and a company with three million users, and no method for the one transformation none of them covered: my own. So I built it."
Being stuck is the avoidance of a feeling. More input won't move it. A method will.
Why Asla is different.
Emotion, not output
Every stuck is guarding a feeling. Asla names it and works with it, not around it.
A builder who coaches
Technology carries the structure so the insight stays yours. Not one more app to manage - a method you keep.
What Asla will never do.
- -Manufacture urgency, guilt, or shame.
- -Gamify your inner life.
- -Measure your worth by output.
- -Pretend to be therapy. If something heavy surfaces, we route you to real support.